Inside of a globe wherever tech CEOs frequently keep meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a route that handful of dare to tread. Because the co-founder and CEO of Scentbird, among the top fragrance subscription solutions in North The usa, Mariya has demonstrated herself to become a forward-imagining business chief. But past her success in the company world, she has also emerged to be a spiritual tutorial and intuitive teacher, a transformation she shares openly via her YouTube channel, “This is often Mariya.”
This convergence of commerce and cosmic consciousness would make Mariya Nurislamova Probably the most unconventional—and persuasive—figures in the trendy entrepreneurial landscape.
Making Scentbird: A Fragrance Disruptor
Mariya’s business occupation took flight in 2014 when she co-Started Scentbird, a business built to make designer fragrances far more available by way of a regular subscription design. Modeled after Netflix, but for perfume lovers, Scentbird immediately turned a go-to System for fragrance discovery. Below her leadership, the corporation grew to serve around seven hundred,000 subscribers, giving entry to in excess of 800 fragrances from big international manufacturers.
With a solid foundation in brand name system, supply chain logistics, and internet marketing, Mariya successfully attracted undertaking capital, participated within the Y Combinator accelerator, and helped Scentbird scale right into a $100M+ earnings organization. She later expanded her portfolio with Deck of Scarlet, a natural beauty brand, and Drift, an auto fragrance enterprise.
But while her reputation during the startup entire world was soaring, Mariya was quietly going through a spiritual transformation that may soon spill into the public eye.
The Awakening: A Change to Spirituality
All-around 2018, Mariya skilled what she described as a spiritual awakening. This inner evolution inspired her to dive into metaphysics, Electricity work, meditation, and intuitive channeling. As she deepened her spiritual observe, she started building written content to assist Some others investigate their very own consciousness, finally launching her YouTube channel “This really is Mariya.”
The channel, which now has about a hundred,000 subscribers, features a wide range of content—guided meditations, soul healing tactics, chakra do the job, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply individual. She invites her viewers to attach with on their own, the divine, plus the unseen energies that form our day-to-day lives.
Her followers often describe her articles as transformative, and she has cultivated a deeply faithful spiritual audience through constant engagement and authenticity.
Controversy on the Crossroads of Id
While lots of have embraced Mariya’s dual identity, Other people have lifted eyebrows—specially as her metaphysical beliefs became additional publicly noticeable. In 2024, a feature from the Enterprise of Fashion spotlighted The strain between her roles for a tech CEO as well as a spiritual Trainer.
A few of Mariya’s statements—like comments on choice healing, extraterrestrial beings, and controversial views on historical figures—sparked backlash from individuals, influencers, and in many cases previous collaborators. A number of magnificence influencers severed ties with Scentbird, citing discomfort with Mariya’s spiritual rhetoric. Social media community forums debated the appropriateness of her beliefs in relation to her leadership place within a mainstream brand name.
In response, Mariya clarified that her spiritual teachings are private and presented beneath her very first name only, intentionally separated from her Skilled id. Nonetheless the controversy opened up a broader discussion about no matter whether community figures can—or really should—compartmentalize their beliefs in the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Although many founders try to maintain a picture of neutrality, she has picked to show up as her whole self. This degree of transparency can be equally magnetic and polarizing.
On one hand, her authenticity is refreshing. She brings emotional intelligence and mindfulness to an marketplace often targeted only on scale and approach. On one other, her outspokenness about spiritual subject areas invitations scrutiny, specifically in an period when on the web content can swiftly go viral and provoke potent reactions.
Nonetheless, Mariya’s strategy speaks into a deeper cultural change. As more and more people check out wellness, consciousness, and personal advancement, figures like her—who bridge the spiritual and material worlds—may turn into more common, not fewer.
Businesswoman. Mystic. Influencer.
Besides jogging her corporations and YouTube channel, Mariya has created an ecosystem of spiritual offerings. She hosts retreats, features private channeling classes, sells spiritual resources, and it has even published a reserve titled 72 Keys to Manifestation. She’s in essence created a parallel enterprise while in the spiritual Area—solely individual from her role at Scentbird, nevertheless equally as structured and scalable.
Her spiritual manufacturer, like her beauty brand, is global, polished, and expertise-driven. It’s very clear that Mariya applies the same volume of focus and creative imagination to both equally spheres of her everyday living. Regardless of whether foremost a staff of builders or channeling divine Electricity for just a guided meditation, she delivers with clarity and conviction.
The Road Ahead
Mariya Nurislamova’s journey raises important questions about identification, leadership, and public existence. Can a tech CEO also be a mystic? Need to organization leaders share their own beliefs with the general public? What comes about when Individuals beliefs challenge typical norms?
Regardless of the answers, Mariya carries on to stroll her route unapologetically. She signifies a new technology of scentbird ceo business people—types who aren’t fearful being elaborate, spiritual, and multidimensional. Her boldness might cost her some partnerships, but In addition it earns her admiration from people that worth truth of the matter about conformity.
In the long run, Mariya Nurislamova isn’t just redefining what this means to get a CEO. She’s redefining what this means to get full.
Mariya Nurislamova lives in the intersection of logic and instinct, business and spirit, leadership and vulnerability. Her story is often a Daring testomony to dwelling authentically, even when that authenticity comes with risk. As she continues to develop her twin empire—the two earthly and cosmic—she invitations us all to look at what it means to lead with soul.
No matter if the thing is her to be a visionary or maybe a provocateur, one thing is certain: Mariya Nurislamova just isn't concerned to interrupt the mould.